Associate Director, Communications Strategy
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Contribute significantly to the development of consumer-centric experience strategy, integrating multi-disciplinary thinking in one clear strategic framework to support and build the TCCC “Weekly+” consumption goal.
Work collaboratively with Insights team to analyze client business situation and build target profiles that illustrate behavioral and psychographic motivations.
Support in the development of the experience idea across the entire consumer experience, identifying key roles of channels, ensuring everything connects as one system across owned, earned, shared and paid marketing touchpoint.
Identify key objectives for communications. Exhibits understanding and actively contributes strategic input/product into the total channel planning process
Identify areas for continuous innovation of the agency’s product ensuring the use of strategy & insights in a coordinated manner working towards the same goals
Has a stakeholder role in product and process innovation, including briefs, workshops, channel planning work sessions, and other team collaborations to enhance how we use communications to help our clients’ business deliverables
Work closely with Planners to ensure that strategy is followed-through to execution
Partner with Planning team throughout the plan build, ensuring that the strategy is inspiring and actionable.
Assist in the development of plan presentations with Planning team
Work in partnership with Business Science and Analytics group to ensure appropriate measurement plans are in place and executed flawlessly
Collaborate with partner agencies to integrate messaging and creative campaigns into overall media/communications plans
Maintain a pipeline of creative stimulus to be injected into the agency to challenge, push, and generate more inspiring thinking and execution
Develop strategic intelligence via keeping abreast of industry developments, macro and consumer trends, technology (tablet, other tech devices), etc.
The TeamThe E2E Associate Strategy Director will work closely with the E2E Strategy Director, Category Lead, Integration Lead, Creative Strategist, Category Insights Leader and the PMO, to deliver brilliant ideas and inspired thinking to the help solve the client’s business challenges.Key RelationshipsSenior agency contacts across the WPP OpenX business, with particular focus on:North America Category and Brand Leads
Category Insights Lead
OpenX Integration teams
External partner agencies
What you will bringYou will bring strong leadership credentials, a proven ability to work with clients and a track record in driving innovative and inspiring briefs. Your style will embrace the attractions and challenges of an agency environment: you will bring the energy to pitch in and help with whatever needs doing and the flexibility and accessibility to work with and bring out the best in a diverse group of WPP people and agencies.You will stand out as a candidate for the role if you also bring:A working knowledge of integrated marketing including of strategy, connection insights, media planning, data analytics, social, and creative consumer activations
Superior communication skills - written & presentation, articulate in dialogue
Strong problem solving skills, critical thinking, ability to resolve conflicts
Strong organizational, interpersonal and management skills.
Resilience, smart and creative thinking & an innovative outlook
Influence and persuasive skills, collaborative and able to work well with a variety of disciplines and personality types
Strong knowledge of client’s business, competition, and latest industry news and trends
Understanding of marketing effectiveness principles and able to think across the whole marketing mix
Understanding of media data sources and research tools in terms of what is measured, the method and information reported
Detail oriented, resourceful & self-motivated. Ability to manage multiple projects and requests from numerous groups
Ability to build relationships with both client and WPP teams
Show appropriate time management skills, including self-initiation in down times and completion of projects on time
Active/passionate interest in advertising/media strategy, technology, popular culture, current events and their subsequent impact on business
Actively contributes to company initiatives, processes and roll-outs
Experience in both client and agency environments
An outstanding track record of performance and business growth.
Proven successful collaboration with complex, multi-disciplinary teams
Proven thought-leadership
Willingness to learn, explore, and reinvent.
Ability to navigate a complex matrixed organization internally and externally
You will be open and optimistic, with the highest standards of personal ethics. You will have the emotional intelligence to work collaboratively both within and outside of WPP and its agencies.